Juneteenth 2020
As I continue to listen and learn about the racial injustices in our country, I was glad to see law firms contributing to the conversation this past Friday in celebration of Juneteenth.
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Key Takeaways from Roundtable with LSSO’s Award Winners
After announcing the LSSO 2020 Sales & Service Award winners on Monday, June 8th, we held a virtual roundtable. I moderated and our discussion centered on three key issues: content, culture, and Covid-19. Here were our main takeaways.
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Marketing Lessons from TikTok During Covid-19
Pre-Covid, I would have never considered hopping on TikTok. But here we are, months into the pandemic and I’m now a TikTok’er. In doing my research for this post, I read how it takes older generations (who knew millennials are considered an older...
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COVID vs. MDW
With states opening back up and the general public sick and tired of hearing about COVID-19, it was only a matter of time before citizens rushed to congregate. Perpetuating this return to social gathering? Memorial Day Weekend.
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Covid-19 Has Me Asking, “Where is My Mattress?”
As certain states begin to open back up, we brace ourselves for a second wave of coronavirus infections. Knowing that the Covid-19 pandemic is going to last beyond the discovery of a vaccination and have a devastating impact on the economy for years to come (dark, I know), the buyer’s market will forever be changed. I'm going to tell this tale with a personal example...
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Has Covid-19 Cancelled Your Events? Use Content to Engage
As government and health officials talk about the coronavirus pandemic lasting the rest of 2020 and beyond, I am trying to imagine what our "new normal" will actually look like. I guess only time will tell. But in the meantime, there's one thing I know for certain. Corporate events and business travel will be suspended for the foreseeable future. So, how should firms reallocate this spending?
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