Law360: Five Marketing Lessons From Howrey’s Graveside
It’s official: Howrey LLP has dissolved. It’s a sad end for a proud firm, which was undone by a slow drip of partner departures that began in the fall of last year. Even before the dissolution vote, journalists had begun extracting lessons from its demise about the...
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The Missing PR Check
If you work in corporate America, at one time or another you’ve probably heard someone say “We should run this by legal.” It’s usually a wise move: when you make a tricky business judgment, you want to be sure it’s not going to come back...
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The Power of “Like”
When not busy appearing on Saturday Night Live, Facebook’s leaders spend their time dreaming up ever-more-ingenious ways to make money off your social life. They’re pretty good at what they do, as the company’s recent $50 billion valuation suggests....
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Famejacking: A Primer
You’re probably not familiar with the term “famejacking.” In fact, we’re sure you’re not since we just made it up. Even so, it’s a useful concept if you’re looking to get noticed. When you’re famejacking, you are taking...
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LinkedIn’s Lesson In Knowing What You Aren’t
AdAge ran an article on LinkedIn today that was both obvious and enlightening. The obvious part is this: while Facebook’s popularity has snuffed out other social networks (RIP Friendster, Orkut, etc.), LinkedIn is flourishing-to the tune of 85 million members,...
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Small Town Gossip Needn’t Be a Big-Time Problem
Situation: Jim Sullivan is a solo practitioner, specializing in family law, in an upscale town of some 40,000 residents. In the 15 years he has been practicing, he has built a solid practice, with most of his business coming from client referrals. He volunteers time...
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