by Amanda Ferrari | Aug 10, 2026 | Branding, Business Development, Content Marketing, John Hellerman
“The greatest value of earned media isn’t the headline you receive — it’s the business opportunity you create.” Most firms celebrate when they land a media interview or publish an article. But that’s only the beginning. The real opportunity lies in treating earned...
by Amanda Ferrari | Apr 13, 2026 | Branding, Business Development, Content Marketing, Disruption, John Hellerman, Technology
The goal is not creating content — it’s being cited. John Hellerman recently published a sharp, timely piece in Legal Management on how smaller firms can out-position larger competitors in the AI search era—and it’s worth a close read for anyone thinking about...
by Amanda Ferrari | Mar 1, 2026 | Branding, Business Development, Content Marketing, John Hellerman, News, Reputation
“Professionals must…understand their audience’s needs, choose the right moment to communicate, and craft compelling messages that resonate on an emotional level.” It’s supremely ironic that the joyous holiday of Purim, which commemorates the deliverance of the...
by Amanda Ferrari | Feb 6, 2026 | Branding, Business Development, Content Marketing, John Hellerman, News
“What’s eroding isn’t just coverage — it’s institutional capacity, and that has direct implications for how authority is earned, validated, and sustained.” In a stunning blow to legacy media, The Washington Post announced on February 4, 2026, that it would...
by Amanda Ferrari | Sep 29, 2025 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman
“If you want to cut through the clutter and save money, don’t just create—curate.” As firms budget for the year ahead, ROI is top of mind: how do you get the most out of every dollar? One of the smartest—and most overlooked—tools for maximizing ROI is three simple...
