Pre-Covid, I would have never considered hopping on TikTok. But here we are, months into the pandemic and I’m now a TikTok’er.

In doing my research for this post, I read how it takes older generations (who knew millennials are considered an older generation!) longer to embrace new social media platforms. However, Newsweek reported that due to the coronavirus pandemic and corresponding quarantines and self-isolation, the video app “saw a 27 percent increase in the first 23 days of March compared to February with 6.2 million downloads.”

If you’re not on TikTok or at the very least creating video or live streaming on social media, get there fast.

So, while Gen Z runs TikTok and the rest of us scramble to figure it out, what marketing lessons can we learn from the app?

TikTok provides content in the exact way the general public’s content preferences have been moving – in short, digestible videos.

TikTok also provides a much needed distraction from the non-stop Covid-19 news updates.

TikTok videos are very “shareable” and can be used to increase your followers on other platforms (Instagram, Twitter, etc.).

Lastly, TikTok videos go viral easily due to its unique delivery algorithm that involves a “completion ratio,” making it easier to get higher engagement with less effort.

The point? If you’re not on TikTok or at the very least creating video or live streaming on social media, get there fast to maintain your relevance and reputation. And as I’ve said before, sprinkle in some light-hearted content to keep your audience interested.