From Activity to Authority in the AI Era
John Hellerman recently published a sharp, timely piece in Legal Management on how smaller firms can out-position larger competitors in the AI search era—and it’s worth a close read for anyone thinking about visibility, growth, or business development.
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Esther the Influencer: Effective Communication Techniques from the Biblical Story of Esther
It’s supremely ironic that the joyous holiday of Purim, which commemorates the deliverance of the Jewish people from the evil plot of Haman to destroy them, will this year be celebrated while the Jewish state of Israel and the US are at war to free prosecuted persians — and the world — from the oppressive, anti-Western, evil, theocratic, authoritarian Iranian regime.
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The Washington Post’s Sweeping Cuts: A Wake-Up Call for Law Firms on Authority
In a stunning blow to legacy media, The Washington Post announced on February 4, 2026, that it would lay off roughly one-third of its workforce, including more than 300 journalists. Insiders described the cuts as an “absolute bloodbath,” wiping out sports, books, international bureaus, and large swaths of local coverage.
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You Down with Other People’s Content?
As firms budget for the year ahead, ROI is top of mind: how do you get the most out of every dollar? One of the smartest—and most overlooked—tools for maximizing ROI is three simple letters: OPC (Other People’s Content).
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How Every PR Dollar Can Drive Real Results
If you’re working on a Public Relations plan for 2026, especially if you’re setting a budget, you’ll want to think in terms of measurable results – not just time spent.
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Stop Wasting Money on PR: Why Every Firm Needs an After-Placement Plan
Too many firms treat media placements like the finish line. The article goes live and then everyone moves on to the next. But in reality, the value of PR isn’t in the placement itself — it’s in what you do with it next.
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