by Amanda Ferrari | Apr 13, 2026 | Branding, Business Development, Content Marketing, Disruption, John Hellerman, Technology
The goal is not creating content — it’s being cited. John Hellerman recently published a sharp, timely piece in Legal Management on how smaller firms can out-position larger competitors in the AI search era—and it’s worth a close read for anyone thinking about...
by John Hellerman | Dec 18, 2023 | Amanda Ferrari, Branding, Business Development, Disruption, John Hellerman, Technology
“With billions pouring into legal tech, 2024 will be the year everything changed, and it’ll be unlike anything we’ve ever seen.” For legal marketing, 2023 was a tough year. We lost too many industry trailblazers. The passing of Richard Levick, Burkey Belser, and...
by Amanda Ferrari | Oct 9, 2023 | Business Development, Disruption, John Hellerman
FAME = A New Success-Based Approach to Engaging PR Beginning at minute 27:47 of this Small Business Digest podcast episode, John Hellerman, the principal of Hellerman Communications, shares his unique approach to public relations and the importance of thought...
by John Hellerman | Sep 18, 2023 | Business Development, Disruption, John Hellerman
FAME = A New Success-Based Approach to Engaging PR Beginning at minute 27:47 of this Small Business Digest podcast episode, John Hellerman, the principal of Hellerman Communications, shares his unique approach to public relations and the importance of thought...
by John Hellerman | Aug 28, 2023 | Business Development, Disruption, John Hellerman
In today’s complex media landscape, law firms are increasingly aware of the importance of thought leadership in attracting high-value clients and top-tier talent. Traditional metrics, such as advertising equivalency, fall short in accurately assessing the value...
by John Hellerman | Nov 22, 2021 | Disruption, John Hellerman, Technology
It’s been roughly three years since we first posted about Lil Miquela, a fabricated, LA-based influencer with 3.1 million followers, who makes an estimated $7,000 per post. It’s coming sooner than we think. Will your firm be first? Since then, a few Asian-based...
