Q&A with LMA First-Timer – Meet Jones Walker’s Savannah Kirk
The Legal Marketing Association Annual Conference, which took place in Hollywood, Florida from April 24th through April 26th, always gets a ton of buzz. To keep that alive a little bit longer, we sat down with first-time attendee, Jones Walker’s Public Relations and Communications Coordinator Savannah Kirk, for her main takeaways.
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Hellerman’s Easy AVE Fix to Measure Value of PR
It is no secret that one of the biggest challenges in public relations is demonstrating the value of earned media, and although it's not a perfect comparison, ad value equivalency or AVE has commonly been used to assign monetary value to media hits. Given the simplicity of this calculation, it's unfortunate that it often grossly underestimates the value of earned media.
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Rainmaking Avatar Lawyers? Some Day.
It’s been roughly three years since we first posted about Lil Miquela, a fabricated, LA-based influencer with 3.1 million followers, who makes an estimated $7,000 per post.
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Human Capital in a World of AI
Recently, Henry Kissinger opined in the Wall Street Journal on the future of humanity in a world of AI. It caught my eye for a few reasons, not least of which is my curiosity about what a 98-year-old foreign policy expert would have to say about our technology driven future. As it turns out, he is pessimistic, which I’m not.
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Best Lawyers Rankings: It’s Important, But Not Special
The new 2022 US News & World Report and Best Lawyers ranking is now out. God bless Best Lawyers for a business model that requires participants to recommend future participants. It’s a perpetual moneymaker, and I wish I owned it. It’s not special because...
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“Thought Leadership’s Critical Role In Law Firm Diversity” – John Hellerman in Law360
In a Law360 article published on April 13, 2021, John Hellerman examines how thought leadership can unlock the door firms diversity, equity, and inclusion programs.
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