Stop Wasting Money on PR: Why Every Firm Needs an After-Placement Plan
Too many firms treat media placements like the finish line. The article goes live and then everyone moves on to the next. But in reality, the value of PR isn’t in the placement itself — it’s in what you do with it next.
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Reflections from the 2025 LMA Conference
This is the second installment of an LMA conference Q&A led by Amanda Ferrari with responses by Howard & Howard PR and Communications Coordinator Kady Volmering.
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Gamify Your PR for Biz Dev Gold
By scoring it, PR stops being vague. It stops being a “nice to have” marketing activity and, with points, becomes a strategic business development tool.
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Steering the Ship: How Law Leaders Win Trust in Crisis
High-stakes decisions? Political pressure? Client drama? Law firm leaders, you’ve got this!
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Everyone Wants FAME
The top legal trade publication, American Lawyer, just published Kady Volmering’s of Howard & Howard and John Hellerman’s article about the advantage of results-based PR programs – like our FAME system – especially for mid-size and smaller firms (and practices and projects for the biggies).
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Lessons Learned from #LMA24 with Howard & Howard’s Kady Volmering
The Legal Marketing Association’s 2024 Annual Conference brought together professionals from across the globe to discuss pivotal industry topics and emerging trends. In attendance was Howard & Howard PR and Communications Coordinator Kady Volmering.
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