It’s been roughly three years since we first posted about Lil Miquela, a fabricated, LA-based influencer with 3.1 million followers, who makes an estimated $7,000 per post.

It’s coming sooner than we think. Will your firm be first?

Since then, a few Asian-based virtual stars have joined Miquela’s ranks. Bangkok Naughty Boo and Ai-Ailynn came on the scene in the midst of Covid-19 lockdowns. Generation Z users were immediately drawn to their personas due to the increasing popularity of metaverse (ahem, Meta).

What makes them so compelling?

Two key features: no-chance of walking away and the promise of being scandal-free.

In our Lil Miquela post, we’ve speculated about a future filled with outward-facing, branded, computer-generated lawyer spokespersons, who are owned and operated by their firms.

It’s coming sooner than we think. Will your firm be first?