by Amanda Ferrari | Aug 3, 2020 | Amanda Ferrari, Content Marketing, Crisis, Social Media
In a world where you can share an image or message with an entire social media network with a single-click, it’s easy to get involved in a trending challenge (or conversation) without knowing the origins of it or the intentions behind those who started it. Of...
by Amanda Ferrari | Jul 27, 2020 | Amanda Ferrari, Business Development, Content Marketing
Just last week, I was commenting on how I was looking forward to the summer. But, just like that(!) the conversation has shifted to “back to school.” With President Trump confirming that the COVID-19 pandemic “will get worse before it gets better,” many of us are...
by Amanda Ferrari | Jun 11, 2020 | Amanda Ferrari, Content Marketing, Social Media
Pre-Covid, I would have never considered hopping on TikTok. But here we are, months into the pandemic and I’m now a TikTok’er. In doing my research for this post, I read how it takes older generations (who knew millennials are considered an older...
by Amanda Ferrari | May 26, 2020 | Amanda Ferrari, Branding, Business Development, Content Marketing, Crisis
With states opening back up and the general public sick and tired of hearing about COVID-19, it was only a matter of time before citizens rushed to congregate. Perpetuating this return to social gathering? Memorial Day Weekend. Leading up to MDW, coronavirus cases...
by Amanda Ferrari | May 18, 2020 | Amanda Ferrari, Branding, Content Marketing, Crisis
As certain states begin to open back up, we brace ourselves for a second wave of coronavirus infections. Knowing that the Covid-19 pandemic is going to last beyond the discovery of a vaccination and have a devastating impact on the economy for years to come (dark, I...
by Amanda Ferrari | Apr 14, 2020 | Amanda Ferrari, Business Development, Content Marketing, Law, Social Media, Technology
You may be sensing a theme here… In my last five blog posts, all relate to the coronavirus. In light of this pandemic, be sure to add a new “covid-19” prefix to all of your content offerings. I have now been in quarantine due to the coronavirus...
