by John Hellerman | Sep 5, 2018 | Branding, Business Development, Content Marketing, Measurement, Reputation
Remember those iconic ads from Carlton Cigarettes and Ketel One Vodka that apologized for their advertising? “If you smoke, please try Carlton’s.” And, “Dear Ketel One Drinker, This is an advertisement for the aforementioned product. Sorry.” These ads always...
by Amanda Ferrari | Apr 20, 2018 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Law
It has been one week post-the Legal Marketing Association (LMA) Annual Conference, and the Hellerman team is still processing all of the information presented at the jam-packed sessions. The conference started on the most positive note, with a keynote from Catherine...
by John Hellerman | Apr 8, 2018 | Branding, Business Development, Content Marketing, John Hellerman, Law
OUR DISCUSSIONS Listen here: OUR ARTICLE This article, co-authored by Mary Margaret Gorman, Senior PR and Media Manager of Jones Walker LLP, first appeared in Marketing the Law Firm’s April 2018 issue. We’ve all been there. We’ve all witnessed our...
by John Hellerman | Feb 21, 2018 | Amanda Ferrari, Business Development, Content Marketing, John Hellerman, Law, Measurement, Technology
Initially published in February 2013 by a distinguished group of lawyers and industry executives, Law2023 is a collection of well-informed predictions that sought to provide a roadmap for the changes that would shape the legal field throughout the next decade. The...
by John Hellerman | Feb 21, 2018 | Amanda Ferrari, Business Development, Content Marketing, John Hellerman, Social Media
If we did not run into you at industry events in the beginning of 2018, read on to see where we will be spotted in the next few months. #BeenThereTweetedThat January 2018: Eureka! The Golden State The Hellerman team escaped the East Coast cold to take in some sun...
by John Hellerman | Feb 14, 2018 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Law
Forbes’ recent video of Binance founder Changpeng “CZ” Zhao came across our radar (via LinkedIn), and was a stark reminder of just how effective video is as a case study, especially when highlighting professionals’ expertise. Firms need to realize that...
