by Amanda Ferrari | Mar 31, 2020 | Amanda Ferrari, Branding, Content Marketing, Crisis, Law
Coming out of the second full weekend of isolation from coronavirus, the general public is itching for social interaction. This past weekend was especially packed with live-streamed concerts, TikTok videos, and Houseparty calls. Though entertainers and apps make our...
by Amanda Ferrari | Mar 23, 2020 | Amanda Ferrari, Content Marketing, Crisis, Disruption, Law
I’ve just come back from maternity leave, and what better way to return to corporate America than with a global pandemic!? Given today’s state of emergency, nearly every law firm (and business for that matter) has posted information on how they are...
by John Hellerman | Dec 21, 2018 | Branding, Content Marketing, Disruption, John Hellerman
The Wall Street Journal recently reported on the rise of Lil Miquela, a major fashion icon and influencer who can be seen eating at high-end restaurants, buying top clothing brands, and singing from her newly released singles. With all her comings and goings, it is...
by John Hellerman | Sep 5, 2018 | Branding, Business Development, Content Marketing, Measurement, Reputation
Remember those iconic ads from Carlton Cigarettes and Ketel One Vodka that apologized for their advertising? “If you smoke, please try Carlton’s.” And, “Dear Ketel One Drinker, This is an advertisement for the aforementioned product. Sorry.” These ads always...
by Amanda Ferrari | Apr 20, 2018 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Law
It has been one week post-the Legal Marketing Association (LMA) Annual Conference, and the Hellerman team is still processing all of the information presented at the jam-packed sessions. The conference started on the most positive note, with a keynote from Catherine...
by John Hellerman | Apr 8, 2018 | Branding, Business Development, Content Marketing, John Hellerman, Law
OUR DISCUSSIONS Listen here: OUR ARTICLE This article, co-authored by Mary Margaret Gorman, Senior PR and Media Manager of Jones Walker LLP, first appeared in Marketing the Law Firm’s April 2018 issue. We’ve all been there. We’ve all witnessed our...
