If You Need PR, Please Consider
Remember those iconic ads from Carlton Cigarettes and Ketel One Vodka that apologized for their advertising? “If you smoke, please try Carlton’s.” And, “Dear Ketel One Drinker, This is an advertisement for the aforementioned product. Sorry.” These ads always...
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Finding Happiness in a Sad Market
It has been one week post-the Legal Marketing Association (LMA) Annual Conference, and the Hellerman team is still processing all of the information presented at the jam-packed sessions. The conference started on the most positive note, with a keynote from Catherine...
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Grading Zuckerberg’s Congressional Testimony
Mark Zuckerberg finished his second day of voluntary testimony in front of Congress today. Earlier this week, I was interviewed by the Associated Press about what he should do to prepare, and it appears he was given similar counsel and followed it. A few things about...
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We Wrote This Article to Share with You
OUR DISCUSSIONS Listen here: OUR ARTICLE This article, co-authored by Mary Margaret Gorman, Senior PR and Media Manager of Jones Walker LLP, first appeared in Marketing the Law Firm’s April 2018 issue. We’ve all been there. We’ve all witnessed our...
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Tips for Zuckerberg’s Privacy Hearing
The Associated Press reached out to John Hellerman, and other public relations experts, for tips to suggest Mark Zuckerberg consider when preparing for his potential congressional testimony over Facebook’s recent privacy debacle. John’s insight? ...
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#WTF!? A Tweet Did This
This is one of the ads for our reputation management consulting services that we’ve been running for a few years… Setting aside the impactful tweeting of our President, if ever there was an example of the truth behind our copy, this tweet from Kylie Jenner is...
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