Beyond the Salary Wars: How Focused Authoritative Media Exposure (FAME) Can Boost Morale
The legal industry is abuzz with the recent news of Milbank's bold move to increase associate salaries, setting off a domino effect among its largest and most prestigious competitors. While this salary race is a headline-grabber, for most firms it’s worth exploring alternative, cost-effective ways to boost morale and job satisfaction. One such method is the ego and business boost achieved through reputation-building FAME earned media campaigns.
read more
Every Professional Needs FAME: Focused Authoritative Media Exposure
In a recent episode of Small Business Digest, John Hellerman, the principal of Hellerman Communications, shared his unique approach to public relations and the importance of thought leadership in today’s challenging business landscape for professionals. Here are some key takeaways.
read more
Every Professional Needs FAME: Focused Authoritative Media Exposure
In a recent episode of Small Business Digest, John Hellerman, the principal of Hellerman Communications, shared his unique approach to public relations and the importance of thought leadership in today’s challenging business landscape for professionals. Here are some key takeaways.
read more
Scoring FAME (Focused Authoritative Media Exposure)
In today's complex media landscape, law firms are increasingly aware of the importance of thought leadership in attracting high-value clients and top-tier talent. Traditional metrics, such as advertising equivalency and quantitative measurement systems, fall short in accurately assessing the value of thought leadership for professional service firms. Why?
read more
John Hellerman’s Latest Podcast Appearances: Critical Convos on Crisis Comms + Content-Fueled Business Development
In the fast-paced world of the business of law, where reputations can be built or shattered in an instant, understanding the power of public relations and crisis communications is essential. John Hellerman, a seasoned expert in the field, recently appeared on two podcasts to discuss the different facets of PR and its role in legal business development. In this blog post, we'll summarize the key takeaways from these critical conversations.
read more
John Hellerman on “How to Mitigate Risk and Damage in a Crisis”
Hellerman Communications Founder and President, John Hellerman, recently co-authored an article for McKnights Senior Living with Michele High, CDP, ADC of our elder care practice on “how to mitigate risk and damage in a crisis.”
read more