Scoring FAME (Focused Authoritative Media Exposure)
In today's complex media landscape, law firms are increasingly aware of the importance of thought leadership in attracting high-value clients and top-tier talent. Traditional metrics, such as advertising equivalency and quantitative measurement systems, fall short in accurately assessing the value of thought leadership for professional service firms. Why?
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John Hellerman’s Latest Podcast Appearances: Critical Convos on Crisis Comms + Content-Fueled Business Development
In the fast-paced world of the business of law, where reputations can be built or shattered in an instant, understanding the power of public relations and crisis communications is essential. John Hellerman, a seasoned expert in the field, recently appeared on two podcasts to discuss the different facets of PR and its role in legal business development. In this blog post, we'll summarize the key takeaways from these critical conversations.
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John Hellerman on “How to Mitigate Risk and Damage in a Crisis”
Hellerman Communications Founder and President, John Hellerman, recently co-authored an article for McKnights Senior Living with Michele High, CDP, ADC of our elder care practice on “how to mitigate risk and damage in a crisis.”
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Q&A with LMA First-Timer – Meet Jones Walker’s Savannah Kirk
The Legal Marketing Association Annual Conference, which took place in Hollywood, Florida from April 24th through April 26th, always gets a ton of buzz. To keep that alive a little bit longer, we sat down with first-time attendee, Jones Walker’s Public Relations and Communications Coordinator Savannah Kirk, for her main takeaways.
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Hellerman’s Easy AVE Fix to Measure Value of PR
It is no secret that one of the biggest challenges in public relations is demonstrating the value of earned media, and although it's not a perfect comparison, ad value equivalency or AVE has commonly been used to assign monetary value to media hits. Given the simplicity of this calculation, it's unfortunate that it often grossly underestimates the value of earned media.
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Rainmaking Avatar Lawyers? Some Day.
It’s been roughly three years since we first posted about Lil Miquela, a fabricated, LA-based influencer with 3.1 million followers, who makes an estimated $7,000 per post.
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