by John Hellerman | Nov 8, 2021 | Awards & Rankings, Business Development, John Hellerman
The new 2022 US News & World Report and Best Lawyers ranking is now out. God bless Best Lawyers for a business model that requires participants to recommend future participants. It’s a perpetual moneymaker, and I wish I owned it. It’s not special because...
by Amanda Ferrari | Apr 14, 2021 | Business Development, Content Marketing, John Hellerman, Law, Reputation
Many firms are vying for Mansfield Rule certification. In a Law360 article published on April 13, 2021, John Hellerman examines how thought leadership can unlock the door for firms’ diversity, equity and inclusion programs. Some important excerpts from the...
by John Hellerman | Jun 18, 2020 | Awards & Rankings, Business Development, John Hellerman, Law
We are honored for the second year in a row to sponsor the Legal Sales and Service Organization (LSSO) awards. For information on the amazing accomplishments of this year’s award winners (Carolyn Rumpf Sandano and Michael Mellor for Sales Executive of the Year and...
by Amanda Ferrari | Apr 7, 2020 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Law, Social Media
By now, we’ve either seen bare grocery store shelves in-person, during the initial coronavirus panic, or trending online. But what shocked most Americans wasn’t the mad dash, it was the products that were flying off the shelves. Toilet paper, face masks,...
by Amanda Ferrari | Apr 6, 2020 | Amanda Ferrari, Crisis, John Hellerman, Law, Reputation
The entire world is dealing with the coronavirus crisis and by the time this pandemic has passed, we will all be experienced crisis communicators. But in the meantime, there are best practices that you should implement today because how your law firm responds to this...
by Amanda Ferrari | Apr 30, 2019 | Amanda Ferrari, Branding, Business Development, Disruption, John Hellerman, Law
The 2019 Legal Marketing Association conference focused more on the future of the legal industry than in past years. Perhaps because general counsels buying process has changed, artificial intelligence (AI) has solidified its role, or the #MeToo movement and renewed...
