by John Hellerman | Apr 1, 2016 | Content Marketing, John Hellerman, Social Media
The following article first appeared in the April 2016 issue of Marketing the Law Firm. Strategy is a high-value word. When something is “strategic” it is seen to have value and purpose. What then is the strategic value and purpose of thought leadership and content...
by John Hellerman | May 28, 2015 | BrightPro, Content Marketing, John Hellerman
We speak often about the value of content marketing, but a recent piece in the Harvard Business Review truly nails it. The choice paragraph that we’ve excerpted below is part of a larger article by Dorie Clark, an author and teacher at Duke’s Fuqua Business School,...
by John Hellerman | May 26, 2015 | Branding, Business Development, Content Marketing, John Hellerman, Technology
Earlier this month we attended BDI’s “Remarkable Trends Across Digital Design” webinar, and speaker Steven Louie of Flightpath had some useful tips for professional firms, especially those considering a website redesign. Steven hit three different topics: layout,...
by John Hellerman | Apr 1, 2015 | Branding, Business Development, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: David Jacobson, a partner in the law firm of Sonnenschein Nath & Rosenthal (SNR), wanted to raise awareness of the firm’s E-Business practice, which he had co-founded. With his firm’s financial backing, David acquired the rights to...
by John Hellerman | Dec 24, 2014 | Content Marketing, Disruption, John Hellerman, Technology
This interesting article about a neuroscientist working on uploading his own brain to the web caught our attention. The article explores a lot of the hard questions about the possibility and promise such a future may bring. But it struck us that it’s only been 9...
by John Hellerman | Jul 1, 2014 | Business Development, Content Marketing, Financial Services, John Hellerman, Law
In recent years, compensation at the nation’s largest law firms has been a fairly transparent matter. Above the Law reports enthusiastically—one could say obsessively—on associate compensation. Meanwhile, the American Lawyer releases one of the most closely watched...
