by John Hellerman | Feb 13, 2018 | Business Development, Case Study, Content Marketing, John Hellerman, Law, Measurement
In 2017, the Hellerman team was tasked with positioning Nadia de la Houssaye, a partner in Jones Walker’s Business & Commercial Litigation Practice Group and chair of the Healthcare team’s telemedicine section, as a thought leader in the telemedicine market, which...
by John Hellerman | Feb 9, 2018 | Branding, Content Marketing, John Hellerman, News, Reputation, Uncategorized
Super Bowl advertisements are the most anticipated ads all year. In 2018, they cost $5M per one 30 second spot. That’s a lot of moola, so we wanted to comment on the three that resonated the most (for good or ill): #1. Tide The best advertising investment of...
by John Hellerman | Dec 30, 2017 | Business Development, Content Marketing, John Hellerman, Law
A client had published a rather mundane article on a financial regulatory issue in a rather mundane trade publication. The goal of the article was, of course, to demonstrate expertise on the issue and hope potential clients took note. Few did. So, we devised a plan to...
by Amanda Ferrari | Oct 17, 2017 | Branding, Business Development, Content Marketing, Social Media
“It’s all about voice and believing in our authentic selves.” – Michelle Obama, Former First Lady This is not your typical post-conference write-up. Though we left HubSpot INBOUND 2017 with several tidbits to immediately apply to our practice, there was one general...
by John Hellerman | Jul 10, 2017 | Amanda Ferrari, Business Development, Content Marketing, John Hellerman, Law, Reputation
Just last month, in a beautiful conference room at Wiley Rein (thank you Alina Gorokhovsky), I was fortunate enough to moderate a panel of stellar media talent for a Legal Marketing Association Senior Leaders’ event. The reporters joining me were Politico’s Hadas...
by John Hellerman | Mar 21, 2017 | Amanda Ferrari, BrightPro, Content Marketing, John Hellerman, Susan Peters
Recently, BrightPro, a leading provider in comparative benchmarking for thought leaders and their content, conducted a short survey of more than 100 lawyers to determine how important thought leadership content is to their practices and how effectively they were able...
