by Amanda Ferrari | Aug 28, 2020 | Amanda Ferrari, Branding, Content Marketing
I dread the end of Summer, so when Starbucks launched their pumpkin-spiced products earlier than ever before (August 25 in 2020 versus August 27 in 2019), it came as an unwelcome surprise. Yet, per usual, the #PSL-hype has hit the ground running and Fall fanatics are...
by Amanda Ferrari | Aug 12, 2020 | Amanda Ferrari, Branding, Content Marketing, News, Social Media
A few weeks ago I commented on how TikTok has enjoyed tremendous success in 2020, even throughout the Covid-19 pandemic. However, it seems that ship has sailed… Underscoring the Trump administration’s executive order that bans TikTok (and WeChat) from the...
by Amanda Ferrari | Aug 3, 2020 | Amanda Ferrari, Content Marketing, Crisis, Social Media
In a world where you can share an image or message with an entire social media network with a single-click, it’s easy to get involved in a trending challenge (or conversation) without knowing the origins of it or the intentions behind those who started it. Of...
by Amanda Ferrari | Jul 27, 2020 | Amanda Ferrari, Business Development, Content Marketing
Just last week, I was commenting on how I was looking forward to the summer. But, just like that(!) the conversation has shifted to “back to school.” With President Trump confirming that the COVID-19 pandemic “will get worse before it gets better,” many of us are...
by Amanda Ferrari | Jun 11, 2020 | Amanda Ferrari, Content Marketing, Social Media
Pre-Covid, I would have never considered hopping on TikTok. But here we are, months into the pandemic and I’m now a TikTok’er. In doing my research for this post, I read how it takes older generations (who knew millennials are considered an older...
by Amanda Ferrari | May 26, 2020 | Amanda Ferrari, Branding, Business Development, Content Marketing, Crisis
With states opening back up and the general public sick and tired of hearing about COVID-19, it was only a matter of time before citizens rushed to congregate. Perpetuating this return to social gathering? Memorial Day Weekend. Leading up to MDW, coronavirus cases...
