by Amanda Ferrari | May 2, 2024 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman
The Legal Marketing Association’s 2024 Annual Conference brought together professionals from across the globe to discuss pivotal industry topics and emerging trends. In attendance was Howard & Howard PR and Communications Coordinator Kady Volmering. In our second...
by John Hellerman | Mar 14, 2024 | Branding, Business Development, Content Marketing, John Hellerman
In today’s fiercely competitive legal landscape, the largest law firms face a unique challenge: standing out while maintaining an aura of prestige and authority. The whimsical title of this article — and the date we’re publishing it — belies a serious message: ...
by John Hellerman | Nov 13, 2023 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman
The legal industry is abuzz with the recent news of Milbank’s bold move to increase associate salaries, setting off a domino effect among its largest and most prestigious competitors. While this salary race is a headline-grabber, for most firms it’s worth...
by Amanda Ferrari | Aug 7, 2023 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman
In the fast-paced world of the business of law, where reputations can be built or shattered in an instant, understanding the power of public relations and crisis communications is essential. John Hellerman, a seasoned expert in the field, recently appeared on two...
by Amanda Ferrari | May 18, 2023 | Amanda Ferrari, Branding, Business Development, Content Marketing
The Legal Marketing Association Annual Conference, which took place in Hollywood, Florida from April 24th through April 26th, always gets a ton of buzz. To keep that alive a little bit longer, we sat down with first-time attendee, Jones Walker’s Public Relations and...
by Amanda Ferrari | Apr 14, 2021 | Business Development, Content Marketing, John Hellerman, Law, Reputation
Many firms are vying for Mansfield Rule certification. In a Law360 article published on April 13, 2021, John Hellerman examines how thought leadership can unlock the door for firms’ diversity, equity and inclusion programs. Some important excerpts from the...
