by Amanda Ferrari | Apr 21, 2020 | Amanda Ferrari, Business Development, Crisis, Law, Reputation
Welcome to Phase 2 of the pandemic, where government officials debate how to reignite the economy and businesses start evaluating its services and restructuring based on how clients/industries have been impacted. Now that the general public has come to terms with...
by Amanda Ferrari | Apr 14, 2020 | Amanda Ferrari, Business Development, Content Marketing, Law, Social Media, Technology
You may be sensing a theme here… In my last five blog posts, all relate to the coronavirus. In light of this pandemic, be sure to add a new “covid-19” prefix to all of your content offerings. I have now been in quarantine due to the coronavirus...
by Amanda Ferrari | Apr 7, 2020 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Law, Social Media
By now, we’ve either seen bare grocery store shelves in-person, during the initial coronavirus panic, or trending online. But what shocked most Americans wasn’t the mad dash, it was the products that were flying off the shelves. Toilet paper, face masks,...
by Amanda Ferrari | Apr 30, 2019 | Amanda Ferrari, Branding, Business Development, Disruption, John Hellerman, Law
The 2019 Legal Marketing Association conference focused more on the future of the legal industry than in past years. Perhaps because general counsels buying process has changed, artificial intelligence (AI) has solidified its role, or the #MeToo movement and renewed...
by Amanda Ferrari | Feb 18, 2019 | Business Development, Law, Reputation
Hellerman Communications is honored to be the sponsor of the 2019 Legal Sales & Service Awards. Recently, John Hellerman spoke with past award winner Helena Lawrence of Orrick in order to glean the key elements of her firm’s winning initiatives and the secrets of...
by Amanda Ferrari | Feb 18, 2019 | Business Development, Law, Reputation
Hellerman Communications is honored to be the sponsor of the 2019 Legal Sales & Service Awards. Recently, John Hellerman spoke with past award winner Liz Boehm of Benesch in order to glean the key elements of her firm’s winning initiatives and the secrets of their...
