Are You Ready for In-House Counsel to Find You Online?
Along with InsideCounsel, our friends at Greentarget and Zeughauser Group have issued the 3rd edition of their excellent survey examining how in-house counsel use new media and digital tools. The 2013 In-House Counsel New Media Engagement Survey reveals that more...
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A Newsworthiness Checklist
It pokes some gentle—okay, maybe not so gentle—fun at the sometimes-different perceptions that partners and marketing staff have about the value of PR opportunities. While the video focuses (to the chagrin of the animated marketer) on the Best Lawyers awards program,...
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Waxing Poetic
Situation/Objective: When executed correctly, legal blogs are a great way for law firms to deepen their connections to new and prospective clients. Doing it right, however, is not easy. The blogosphere is littered with legal blogs that, for one reason or another, fail...
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Home Cookin’ for a Global Firm
Situation/Objectives: When Canadian law firm Ogilvy Renault came to HC for an announcement code-named Project X for secrecy, it was clearly not going to be an ordinary engagement. Ogilvy Renault, along with South African firm Deneys Reitz, was preparing to merge with...
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Building a Social Media Presence: Why It Matters
Picture this: you’re applying for a job. You do everything right—you submit the perfect application, ace the interview, and even score bonus points by sending a thank you note. Yet, inexplicably, you don’t get offered the job. So what was missing? Surprisingly enough,...
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Twitter: The Newest Legal Publication?
A recent article by New York Times’s Nick Bilton asks: is Twitter a technology company or a media company? Until recently, the answer was easy—Twitter is a technology company, full stop. Twitter creates the technology platform, but its users are the ones who produce...
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