Grading the Statement: Where’s Israel?
Grading the Statement is a periodic feature on Sound Bites in which we judge the effectiveness of news releases and other public statements. In the Where’s Waldo? series of books, young readers are challenged to find a wackily dressed Waldo character in crowd scenes...
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Freshfields Crisis Communications Survey Reveals Need for Better Planning
Freshfields recently conducted a survey of more than 100 senior crisis communications professionals from 12 different countries, including the U.S. The report demonstrates persuasively that many corporations are not prepared to handle potentially damaging “digital...
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That’s What She Said
Situation/Objective: The national law firm of Ford & Harrison built its name on its labor and employment practice. Its reputation was firmly established, and needed little enhancement. But while recognized as a leading firm in its area, Ford & Harrison knew it...
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Grading the Statement: A Law Firm, A Pen Name & A Leak
Grading the Statement is a periodic feature on our Blog in which we judge the effectiveness of news releases and other public statements. Russells Solicitors had a plum assignment. As legal counsel to J.K. Rowling, the British firm was party to the publishing secret...
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Content Marketing: The Infographic
Today’s consumers are shutting off traditional marketing. They’re ignoring magazine advertisements, fast-forwarding through TV advertising, and using ad blockers on their web browsers. Marketers have seen traditional marketing techniques slowly loosing their...
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CEOs Should Be the Humanizer
Just last month, we applauded appellate attorney Theodore Boutrous (@BoutrousTed) for embracing Twitter. Well, its time CEOs do too. The Washington Business Journal recently found that, “only 2 percent of Fortune 500 CEOs are on Twitter, and only a small fraction of...
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