The Ultimate Shout Out
We are flattered to have been recommended, out of the blue, by our brand new friend at Poyner Spruill LLP, Brandi Crouch Hobbs. The message she shared within the Legal Marketers Extraordinaire group on Facebook, and the comments that followed, made our day… month…...
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Kathy Griffin Bombs
Kathy Griffin is a D-list celebrity for a reason — primarily because she isn’t very funny. But her press conference today to blame her self-inflicted wounds on Trump (her victim) and old white men was the funniest piece of performance art I’ve ever seen. You could say...
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Getting Busy Lawyers to Market
John recently published this article in Marketing the Law Firm. “Getting Busy Lawyers to Market” highlights an exchange from early in his career with Bartlit Beck rainmaker, Fred Bartlit, that John has carried with him ever since. The article reads: Years ago, in the...
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Crisis Management: A Survival Guide for Law Firms
John comments on how susceptible law firms are to crises, and how to prepare for and respond to them, in Sarah Kellogg’s recent Washington Lawyer article, “Crisis Management: A Survival Guide for Law Firms.” The best vehicle to respond is the one that is going...
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Lawyers Value Thought Leadership But Want Data
Recently, BrightPro, a leading provider in comparative benchmarking for thought leaders and their content, conducted a short survey of more than 100 lawyers to determine how important thought leadership content is to their practices and how effectively they were able...
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Engage with Content
The following article first appeared in the April 2016 issue of Marketing the Law Firm. Strategy is a high-value word. When something is “strategic” it is seen to have value and purpose. What then is the strategic value and purpose of thought leadership and content...
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