A Video Case Study
Forbes’ recent video of Binance founder Changpeng “CZ” Zhao came across our radar (via LinkedIn), and was a stark reminder of just how effective video is as a case study, especially when highlighting professionals’ expertise. Firms need to realize that...
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How to Become an ‘Overnight’ Success
In 2017, the Hellerman team was tasked with positioning Nadia de la Houssaye, a partner in Jones Walker’s Business & Commercial Litigation Practice Group and chair of the Healthcare team’s telemedicine section, as a thought leader in the telemedicine market, which...
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Engaging Content: Super Bowl LII Ad Highlights
Super Bowl advertisements are the most anticipated ads all year. In 2018, they cost $5M per one 30 second spot. That’s a lot of moola, so we wanted to comment on the three that resonated the most (for good or ill): #1. Tide The best advertising investment of...
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Banking on Demand: Using Consumers on Social to Drive Need for Experts’ Services
A client had published a rather mundane article on a financial regulatory issue in a rather mundane trade publication. The goal of the article was, of course, to demonstrate expertise on the issue and hope potential clients took note. Few did. So, we devised a plan to...
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Be You & Be Successful
“It’s all about voice and believing in our authentic selves.” – Michelle Obama, Former First Lady This is not your typical post-conference write-up. Though we left HubSpot INBOUND 2017 with several tidbits to immediately apply to our practice, there was one general...
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Reporters Want You (Without Your Marketer)!
Just last month, in a beautiful conference room at Wiley Rein (thank you Alina Gorokhovsky), I was fortunate enough to moderate a panel of stellar media talent for a Legal Marketing Association Senior Leaders’ event. The reporters joining me were Politico’s Hadas...
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