by Amanda Ferrari | Apr 7, 2020 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Law, Social Media
By now, we’ve either seen bare grocery store shelves in-person, during the initial coronavirus panic, or trending online. But what shocked most Americans wasn’t the mad dash, it was the products that were flying off the shelves. Toilet paper, face masks,...
by Amanda Ferrari | Apr 6, 2020 | Amanda Ferrari, Crisis, John Hellerman, Law, Reputation
The entire world is dealing with the coronavirus crisis and by the time this pandemic has passed, we will all be experienced crisis communicators. But in the meantime, there are best practices that you should implement today because how your law firm responds to this...
by Amanda Ferrari | Mar 31, 2020 | Amanda Ferrari, Branding, Content Marketing, Crisis, Law
Coming out of the second full weekend of isolation from coronavirus, the general public is itching for social interaction. This past weekend was especially packed with live-streamed concerts, TikTok videos, and Houseparty calls. Though entertainers and apps make our...
by Amanda Ferrari | Mar 23, 2020 | Amanda Ferrari, Content Marketing, Crisis, Disruption, Law
I’ve just come back from maternity leave, and what better way to return to corporate America than with a global pandemic!? Given today’s state of emergency, nearly every law firm (and business for that matter) has posted information on how they are...
by Amanda Ferrari | Apr 30, 2019 | Amanda Ferrari, Branding, Business Development, Disruption, John Hellerman, Law
The 2019 Legal Marketing Association conference focused more on the future of the legal industry than in past years. Perhaps because general counsels buying process has changed, artificial intelligence (AI) has solidified its role, or the #MeToo movement and renewed...
