by Amanda Ferrari | Mar 31, 2020 | Amanda Ferrari, Branding, Content Marketing, Crisis, Law
Coming out of the second full weekend of isolation from coronavirus, the general public is itching for social interaction. This past weekend was especially packed with live-streamed concerts, TikTok videos, and Houseparty calls. Though entertainers and apps make our...
by Amanda Ferrari | Mar 23, 2020 | Amanda Ferrari, Content Marketing, Crisis, Disruption, Law
I’ve just come back from maternity leave, and what better way to return to corporate America than with a global pandemic!? Given today’s state of emergency, nearly every law firm (and business for that matter) has posted information on how they are...
by Amanda Ferrari | Apr 30, 2019 | Amanda Ferrari, Branding, Business Development, Disruption, John Hellerman, Law
The 2019 Legal Marketing Association conference focused more on the future of the legal industry than in past years. Perhaps because general counsels buying process has changed, artificial intelligence (AI) has solidified its role, or the #MeToo movement and renewed...
by Amanda Ferrari | Feb 18, 2019 | Business Development, Law, Reputation
Hellerman Communications is honored to be the sponsor of the 2019 Legal Sales & Service Awards. Recently, John Hellerman spoke with past award winner Helena Lawrence of Orrick in order to glean the key elements of her firm’s winning initiatives and the secrets of...
by Amanda Ferrari | Feb 18, 2019 | Business Development, Law, Reputation
Hellerman Communications is honored to be the sponsor of the 2019 Legal Sales & Service Awards. Recently, John Hellerman spoke with past award winner Liz Boehm of Benesch in order to glean the key elements of her firm’s winning initiatives and the secrets of their...
