by Amanda Ferrari | Sep 29, 2025 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman
“If you want to cut through the clutter and save money, don’t just create—curate.” As firms budget for the year ahead, ROI is top of mind: how do you get the most out of every dollar? One of the smartest—and most overlooked—tools for maximizing ROI is three simple...
by Amanda Ferrari | Sep 22, 2025 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Measurement
“If you’re a small or midsize law firm operating with a lean budget looking to elevate your reputation, enhance your business development efforts, and compete with industry giants, a results-based system like FAME is likely the solution you’ve been waiting for.” If...
by Amanda Ferrari | Sep 8, 2025 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Measurement
Winning firms don’t just land media — they leverage it Too many firms treat media placements like the finish line. The article goes live and then everyone moves on to the next. But in reality, the value of PR isn’t in the placement itself — it’s in what you do with...
by Amanda Ferrari | Jun 9, 2025 | Amanda Ferrari, Branding, Business Development, Content Marketing, Reputation
This is the second installment of an LMA conference Q&A led by Amanda Ferrari with responses by Howard & Howard PR and Communications Coordinator Kady Volmering. At this year’s Legal Marketing Association (LMA) conference, one session stood out for its...
by Amanda Ferrari | May 12, 2025 | Branding, Business Development, Content Marketing, John Hellerman, Measurement
“By scoring it, PR stops being vague. It stops being a “nice to have” marketing activity and, with points, becomes a strategic business development tool.” Earned media can transform how lawyers – and other professionals selling their expertise – network and build...
