by Amanda Ferrari | Sep 22, 2025 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Measurement
“If you’re a small or midsize law firm operating with a lean budget looking to elevate your reputation, enhance your business development efforts, and compete with industry giants, a results-based system like FAME is likely the solution you’ve been waiting for.” If...
by Amanda Ferrari | Sep 8, 2025 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Measurement
Winning firms don’t just land media — they leverage it Too many firms treat media placements like the finish line. The article goes live and then everyone moves on to the next. But in reality, the value of PR isn’t in the placement itself — it’s in what you do with...
by Amanda Ferrari | Jun 9, 2025 | Amanda Ferrari, Branding, Business Development, Content Marketing, Reputation
This is the second installment of an LMA conference Q&A led by Amanda Ferrari with responses by Howard & Howard PR and Communications Coordinator Kady Volmering. At this year’s Legal Marketing Association (LMA) conference, one session stood out for its...
by Amanda Ferrari | May 12, 2025 | Branding, Business Development, Content Marketing, John Hellerman, Measurement
“By scoring it, PR stops being vague. It stops being a “nice to have” marketing activity and, with points, becomes a strategic business development tool.” Earned media can transform how lawyers – and other professionals selling their expertise – network and build...
by Amanda Ferrari | Apr 28, 2025 | Branding, Crisis, John Hellerman, Reputation
High-stakes decisions? Political pressure? Client drama? Law firm leaders, you’ve got this! “Law firms, especially large and influential ones, will periodically face moments in which decisions must be made from the top…[they] can’t be crowdsourced —...
