A Social Media Policy Checklist

Nervous about networking online? If you’re a lawyer and you said yes, you’re not alone. Many attorneys we speak with feel anxiety around social networking. The sources of this understandable (yet irrational) fear are many – some are afraid of the time...

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Social Media: Give ‘Em Something To Talk About

When I ask my clients about using social media as a business development tool, I hear a lot of ambivalence. And, frankly, I can understand. On the one hand, given the breathless press about the marketing benefits of social media, one could be excused for thinking that...

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Play Golf

As you know, Tiger Woods has been scoring a lot of birdies lately, and not in a good way. Just after US Weekly went out with a cover story on Tiger’s alleged two-year relationship with a LA cocktail waitress (if you’re scoring at home, this is distinct from his...

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HC/BTI Study Released

For lawyers the perennial question is:  which marketing activities actually get clients to hire me? To answer this question Hellerman Communications recently teamed with the BTI Consulting Group to commission a new research study called “The Attorney Hiring...

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Brand Marketing for Law Firms: Boiling It Down

Recently, John Hellerman wrote two well-received articles (“How To Make It Rain By Marketing Individual Lawyers,” with Steve Bell of Womble Carlyle and “5 Marketing Lessons From Howrey’s Graveside”), both about the general need for law firms to market and sell what it...

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Positioning Professionals

Hellerman Communications is an award-winning corporate communications agency specializing in positioning professionals to win business. With expertise in strategic marketing & content development, crisis & litigation communications, and social influencer & stakeholder relations, we help the world’s most elite professionals and their firms build and protect their most lucrative relationships.


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