To Win Business
Your Reputation Is Everything
We help you build and protect your most lucrative relationships.
Strategic Marketing &
Engage with your market and win business.
Executive Branding & Thought Leadership
Internal Communications Strategy
Competitor Analytics & Benchmarking
Awards & Rankings
Event Production & Promotion
Crisis & Litigation
Your reputation is your business. Protect it.
Communications Risk Assessment
Media Relations & Monitoring
Online Reputation Management
Social Influencer &
The market is cluttered. Cut through it with SISR™.
Social Media Optimization & Coaching
Results Without Risk
We help reduce your risk and maximize the value of your investment.
To achieve consistently award-winning results, we utilize a proprietary set of best practices including a unique 6-step process for handling client initiatives, after-placement plans to ensure business conversion from your content, and post-project client surveys that enable us to constantly test our performance and improve our value.
We’re results-driven, but unlike all the other agencies that say that, we’re willing to share the implementation risk of our strategic advice and bill only for the results we achieve. Of course, we are happy to consider other engagement preferences, but our results-based contingency plan called, Points™ provides the most tangible measurement of our success.
We know new business is your ultimate goal – not just shares and retweets… So, to manage your time and limited resources, and to make sure our strategies are worthwhile, we have developed a unique apples-to-apples scoring tool called BrightPro™ that measures the value of content and ranks the professionals that create it.
A La Carte Products
Not every professional or firm can make a large investment in their marketing and business development, so we created a few a la carte service products for routine needs: Lateral Up, for re-branding new partners; Rainmaker Prep, to prepare partners for new initiatives; and Engager, to create more frequent interactions with key clients.
“BEST PR FIRM”
“BEST BOUTIQUE AGENCY”
“OUTSTANDING WORK DURING LITIGATION”
“BEST CRISIS MANAGEMENT”
President & Founder
John is a visionary thinker and thought leader specializing in content strategy, crisis and litigation communications, and social influencer relations. He has been called a “Superstar,” “PR whiz,” and “top media relations pro” by PR News, Law Practice Management, and PRWeek magazines.
Recently, John was recognized in The National Law Journal’s inaugural list of “50 Business of Law Trailblazers & Pioneers” and was named Agency Executive of the Year by PR News.
Chief Strategy Officer
An exceptional communicator and skilled strategist able to adapt to diverse and challenging environments, Michele has more than 20 years of experience guiding successful business development and marketing campaigns for both nonprofit and for-profit organizations.
Amanda Shipley is a public relations and political professional experienced in working with local businesses, non-profit organizations, trade associations and a diverse group of stakeholders. She kick-started her career with Hellerman four years ago, while obtaining her Masters in Applied Politics from American University. Amanda is eager to bring her social media savviness to your firm to help amplify your voice.
Susan Peters is an experienced communications, media relations and public relations professional. She was most recently the Senior Manager of Media Relations/Communications at Davis Polk & Wardwell LLP where she oversaw the media strategy for the international law firm’s 10 offices.