“If you want to cut through the clutter and save money, don’t just create—curate.”

As firms budget for the year ahead, ROI is top of mind: how do you get the most out of every dollar? One of the smartest—and most overlooked—tools for maximizing ROI is three simple letters: OPC (Other People’s Content).

Back in 2015, John Hellerman wrote in Bloomberg about why curating other people’s content can be just as strategic as creating your own. Ten years on, with LinkedIn posts, podcasts, Substacks, and TikToks multiplying by the minute, curation has gone from smart to indispensable. 

Sharing someone else’s content—with your commentary and context—doesn’t weaken your position. It shows you’re engaged, confident, and tuned into what matters most to your clients and prospects.

(And yes, it’s less expensive.)

👉 Follow the link above to Bloomberg or read a PDF of the original article here.