I dread the end of Summer, so when Starbucks launched their pumpkin-spiced products earlier than ever before (August 25 in 2020 versus August 27 in 2019), it came as an unwelcome surprise.

Yet, per usual, the #PSL-hype has hit the ground running and Fall fanatics are already purchasing their pumpkin-flavored necessities.

This trend is nowhere near over.

With the coronavirus pandemic causing disturbances in workday commuting routines, including coffee pick-up orders, brands are dropping products sooner to peak consumer interest in stopping by for midday (rather than morning) treats.

Case-in-point: Dunkin’s pumpkin spiced latte dropped on August 19, beating out Starbucks. Plus, McDonald’s introduced its first new Chicken McNuggets flavor in 40 years — the Spicy Chicken McNugget with a Mighty Hot Sauce, available for a limited time only.

As brands seek new (and old) ways to attract consumers, major TV networks are also scrambling to maintain viewership.

Some networks, like HBO Max, are attempting to overcome this Covid-related blip by offering hit series reunions, like the Friends reunion (that’s unfortunately delayed) and the newly announced West Wing reunion.

This trend is nowhere near over, as the general public pines for any reprieve from the new normal.

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