When the coronavirus pandemic struck our nation – with mandated quarantines in March – I (like most people) looked forward to sweet summertime as a sigh of relief. However, this is not the case.

Here in Ohio, in my county specifically, we are on the verge of yet another shutdown. It seems summer has encouraged many to let their guards down.

I’ll be a mask-wearing, antibacterial-towing superstar.

I’m seeing this come to fruition with immediate family being exposed to COVID-19. This is the closest I’ve been to it and it’s quite nerve-wracking!

As I considered getting tested myself, I started a search for testing availability. And if the state of testing here in Ohio is any indication of what is going on on a national scale, we are clearly still in the midst of a testing crisis – where testing is widely not available for individuals categorized as low-risk.

I cannot help but think that if any other company were to provide a service – say testing, for example – and then be unable to fulfill that service, their entire business would be in jeopardy.

Not to mention that the alternative health facilities offer when testing is not available is self-isolation for two weeks…

So, as I monitor for symptoms and continue investigating my testing options, I’ll be a mask-wearing, antibacterial-towing superstar.

In the meantime, the main lesson is to never market a service that you cannot provide and implement successfully. After all, it’s these services and the ability to deliver on them that keeps clients coming back.

Positioning Professionals

Hellerman Communications is an award-winning corporate communications agency specializing in positioning professionals to win business and navigate crises. With expertise in strategic marketing & content development, crisis & litigation communications, and social influencer & stakeholder relations, we help the world’s most elite professionals and their firms build and protect their most lucrative relationships.

Connect

5335 Wisconsin Avenue NW
Suite 640
Washington, DC 20015

info@hellermanllc.com
202.681.0163

Pin It on Pinterest

Share This
Call Now Button