“If you’re a small or midsize law firm operating with a lean budget looking to elevate your reputation, enhance your business development efforts, and compete with industry giants, a results-based system like FAME is likely the solution you’ve been waiting for.”
If you’re working on a Public Relations plan for 2026, especially if you’re setting a budget, you’ll want to think in terms of measurable results – not just time spent.
John Hellerman has great insight that can help you reframe your approach to PR, so you pay for impact rather than time. Below are four articles that are must-reads, each with a different angle on making PR more effective.
- “Everyone Wants Fame.” FAME (for Focused Authoritative Media Exposure) replaces retainers with results-based PR. Firms pay only for tangible outcomes—like quotes or articles—gaining national visibility, boosting business development, and ensuring every dollar spent delivers measurable, cost-effective impact. Read it here.
- “Stop Wasting Money on PR: Why Every Firm Needs an After-Placement Plan.” This article digs into what happens after PR placements—how you follow up, amplify, and use the exposure to drive real value. It argues that without a post-publication strategy, you lose much of the potential ROI. Read it here.
- “Gamify Your PR for Biz-Dev Gold.” Hellerman makes the case that gamification isn’t just buzz—it can shape internal behavior, motivate teams, and help tie PR activities to business development outcomes. If your budget is tight, creative mechanisms like this stretch your resources. Read it here.
- “You Down with Other People’s Content?” As firms budget for the year ahead, ROI is top of mind: how do you get the most out of every dollar? One of the smartest—and most overlooked—tools for maximizing ROI is three simple letters: OPC (Other People’s Content). Read it here.
If you have questions – on how to apply these in your firm, how to reallocate budget, how to measure results, etc. – feel free to reach out to John Hellerman at jhellerman@hellermanllc.com. He’d be happy to help map things out to your specific situation.