As certain states begin to open back up, we brace ourselves for a second wave of coronavirus infections. Knowing that the Covid-19 pandemic is going to last beyond the discovery of a vaccination and have a devastating impact on the economy for years to come (dark, I know), the buyer’s market will forever be changed.

I’m going to tell this tale with a personal example.

Companies must understand that as long as the info they share is valuable & relevant to the receiver, they cannot communicate often enough.

I recently ordered a new mattress. It’s been years since making any significant purchase and being home almost 24/7 made me realize the need. This purchase was made mid-April and the mattress has yet to arrive… Yes, I’m completely aware that in the grand scheme of things this is not a big deal. I’m definitely not upset nor surprised as assembly lines and production processes are drastically minimized by social distancing. However, every day, I have been anticipating its arrival and watching as delivery trucks drop off other packages to my neighbors.

The most frustrating part is the lack of communication from the mattress company. Given the expense and the fact that it’s already been paid in full, I’m uneasy not knowing where my order stands. 

I can’t help but think how in pre-coronavirus days, I’d already be enjoying the plush upgrade. But we no longer live in a world of instant gratification. Gone are the days of fast-tracked, one-day turnarounds – at least until the workforce makes a complete return.

So, as cities and states reopen and we wait for the promised, supposed post-pandemic economic boom, companies must understand that as long as the information they share is valuable and relevant to the receiver (employees, clients, etc.) they cannot communicate often enough.

Frequent updates on deliverables and personal check-ins go a long way anytime, but especially during crisis situations like a national pandemic.