You may be sensing a theme here… In my last five blog posts, all relate to the coronavirus. In light of this pandemic, be sure to add a new “covid-19” prefix to all of your content offerings.

I have now been in quarantine due to the coronavirus outbreak for four full weeks (here in Cleveland, Ohio) and as I work from home and navigate our virtual world, I am quite impressed at how Americans have embraced this complete #teleprofessional life in a matter of one month.

I mentioned before that law firm partners should be active on social media, especially throughout this pandemic, so now is as good a time as any to revisit best practices to up your legal pros social media game.

If you’re struggling with utilizing social media, promoting your content, or getting your voice heard during the covid-19 crisis, contact us.

We have all witnessed countless events across the nation get cancelled or postponed. And while we are getting a bit fed-up with the onslaught of webinars, I thought it may be helpful to provide an alternative example of how partners can keep their talks in queue and successfully promote them across social.

With a little experimentation, your attorneys can showcase their expertise to their target audiences and repurpose their content the same way they would before, during, and after an in-person conference.

Let’s say you have a cybersecurity attorney, “Jane Doe” for all intents and purposes, who was slated to speak at a National Cyber Security Alliance (NCSA) conference in mid-May. Jane received a notification this week, informing her that the event is officially cancelled. She already prepared her presentation, which includes a PowerPoint deck, infographic, and handout. Rather than just let all of those materials go to waste, I recommend she give her talk as planned.

Jane is somewhat comfortable with social media and is a seasoned speaker, so she is on-board with speaking by way of Facebook Live. Rather than use her own personal account, she receives permission from NCSA to go live from their page which has almost 240,000 followers.

Leading up to the mid-May “live” presentation, Jane makes sure her Twitter and LinkedIn profiles are up-to-date and uploads a new picture to reflect her pandemic work environment and to bring a little more personality to her online presence. After all, it’s through these channels that she will ultimately promote her talk before the presentation date, post “live” updates and soundbites during the presentation, and share summaries of the content after the presentation is given.

(NCSA is also planning on promoting Jane’s talk prior to the event date across its Facebook, LinkedIn, Twitter, and Instagram accounts.)

When sharing any presentation-related content, Jane tags NCSA and her law firm and includes the hashtags #NCSA, #cybersecurity, #staysafeonline, #coronavirus, #covid19, and #pandemic.

In advance of the presentation, Jane sends out an email alert to clients and target media with instructions on how to attend.

It’s now the day-of the presentation. In case of a lack of questions or technical difficulties, Jane prepares some potential questions for the Q&A portion and hands them off to one of her connections in attendance. Plus, she has a firm staffer join in to take notes.

When the presentation is all said and done, she returns to social media to re-share the top posts. And while the content is top-of-mind, she turns the staffer’s notes and her key takeaways into a brief summary to repurpose later.

Now, Jane is armed with this summary and her original presentation materials (all diversified content) to share with her network over the course of the next few months. 

Jane will continue tracking the conversations that come from this “live” event, which will hopefully prove to impact her bottom line. (Yes, even during the coronavirus pandemic!)

If you’re struggling with utilizing social media, promoting your content, or getting your voice heard during the covid-19 crisis, contact us.