by John Hellerman | Apr 11, 2018 | Branding, Crisis, John Hellerman, Reputation, Social Media, Technology
Mark Zuckerberg finished his second day of voluntary testimony in front of Congress today. Earlier this week, I was interviewed by the Associated Press about what he should do to prepare, and it appears he was given similar counsel and followed it. A few things about...
by John Hellerman | Feb 26, 2018 | Crisis, Financial Services, John Hellerman, Reputation, Social Media
This is one of the ads for our reputation management consulting services that we’ve been running for a few years… Setting aside the impactful tweeting of our President, if ever there was an example of the truth behind our copy, this tweet from Kylie Jenner is...
by John Hellerman | Feb 21, 2018 | Amanda Ferrari, Business Development, Content Marketing, John Hellerman, Social Media
If we did not run into you at industry events in the beginning of 2018, read on to see where we will be spotted in the next few months. #BeenThereTweetedThat January 2018: Eureka! The Golden State The Hellerman team escaped the East Coast cold to take in some sun...
by Amanda Ferrari | Oct 17, 2017 | Branding, Business Development, Content Marketing, Social Media
“It’s all about voice and believing in our authentic selves.” – Michelle Obama, Former First Lady This is not your typical post-conference write-up. Though we left HubSpot INBOUND 2017 with several tidbits to immediately apply to our practice, there was one general...
by John Hellerman | Apr 4, 2017 | Crisis, John Hellerman, Law, Reputation, Social Media
John comments on how susceptible law firms are to crises, and how to prepare for and respond to them, in Sarah Kellogg’s recent Washington Lawyer article, “Crisis Management: A Survival Guide for Law Firms.” The best vehicle to respond is the one that is going...
by John Hellerman | Apr 1, 2016 | Content Marketing, John Hellerman, Social Media
The following article first appeared in the April 2016 issue of Marketing the Law Firm. Strategy is a high-value word. When something is “strategic” it is seen to have value and purpose. What then is the strategic value and purpose of thought leadership and content...
