by John Hellerman | Apr 11, 2018 | Branding, Crisis, John Hellerman, Reputation, Social Media, Technology
Mark Zuckerberg finished his second day of voluntary testimony in front of Congress today. Earlier this week, I was interviewed by the Associated Press about what he should do to prepare, and it appears he was given similar counsel and followed it. A few things about...
by Amanda Ferrari | Apr 4, 2018 | Crisis, John Hellerman, News, Reputation, Technology
The Associated Press reached out to John Hellerman, and other public relations experts, for tips to suggest Mark Zuckerberg consider when preparing for his potential congressional testimony over Facebook’s recent privacy debacle. John’s insight? ...
by John Hellerman | Feb 26, 2018 | Crisis, Financial Services, John Hellerman, Reputation, Social Media
This is one of the ads for our reputation management consulting services that we’ve been running for a few years… Setting aside the impactful tweeting of our President, if ever there was an example of the truth behind our copy, this tweet from Kylie Jenner is...
by Amanda Ferrari | Feb 22, 2018 | Amanda Ferrari, Crisis, John Hellerman, Law, Reputation
Even as Harvey Weinstein became the reluctant – yet undisputedly deserving – posterboy for the recent watershed sexual harassment movement, the majority of accusations have led some to believe these situations are isolated to Hollywood, mass media, Wall Street,...
by John Hellerman | Feb 9, 2018 | Branding, Content Marketing, John Hellerman, News, Reputation, Uncategorized
Super Bowl advertisements are the most anticipated ads all year. In 2018, they cost $5M per one 30 second spot. That’s a lot of moola, so we wanted to comment on the three that resonated the most (for good or ill): #1. Tide The best advertising investment of...
by John Hellerman | Jul 10, 2017 | Amanda Ferrari, Business Development, Content Marketing, John Hellerman, Law, Reputation
Just last month, in a beautiful conference room at Wiley Rein (thank you Alina Gorokhovsky), I was fortunate enough to moderate a panel of stellar media talent for a Legal Marketing Association Senior Leaders’ event. The reporters joining me were Politico’s Hadas...
