by Amanda Ferrari | Apr 6, 2020 | Amanda Ferrari, Crisis, John Hellerman, Law, Reputation
The entire world is dealing with the coronavirus crisis and by the time this pandemic has passed, we will all be experienced crisis communicators. But in the meantime, there are best practices that you should implement today because how your law firm responds to this...
by Amanda Ferrari | Feb 18, 2019 | Business Development, Law, Reputation
Hellerman Communications is honored to be the sponsor of the 2019 Legal Sales & Service Awards. Recently, John Hellerman spoke with past award winner Helena Lawrence of Orrick in order to glean the key elements of her firm’s winning initiatives and the secrets of...
by Amanda Ferrari | Feb 18, 2019 | Business Development, Law, Reputation
Hellerman Communications is honored to be the sponsor of the 2019 Legal Sales & Service Awards. Recently, John Hellerman spoke with past award winner Liz Boehm of Benesch in order to glean the key elements of her firm’s winning initiatives and the secrets of their...
by Amanda Ferrari | Dec 17, 2018 | Business Development, John Hellerman, Measurement, Reputation, Training
John Hellerman and Beth Cuzzone of Goulston & Storrs co-write an article on the Legal Sales and Services Organization’s (LSSO’s) inaugural “Legal Sales Uncovered” survey. Here is an excerpt from their piece: Results from the first Legal...
by Amanda Ferrari | Sep 20, 2018 | Amanda Ferrari, Branding, Business Development, John Hellerman, Reputation
The Hellerman team recently sponsored Ragan Communications’ Executive Communications conference, which took place at The National Union Building in Washington, DC on September 14. The sold out event featured our very own John Hellerman, and experts from Edelman,...
by John Hellerman | Sep 5, 2018 | Branding, Business Development, Content Marketing, Measurement, Reputation
Remember those iconic ads from Carlton Cigarettes and Ketel One Vodka that apologized for their advertising? “If you smoke, please try Carlton’s.” And, “Dear Ketel One Drinker, This is an advertisement for the aforementioned product. Sorry.” These ads always...