by Amanda Ferrari | Mar 1, 2026 | Branding, Business Development, Content Marketing, John Hellerman, News, Reputation
“Professionals must…understand their audience’s needs, choose the right moment to communicate, and craft compelling messages that resonate on an emotional level.” It’s supremely ironic that the joyous holiday of Purim, which commemorates the deliverance of the...
by Amanda Ferrari | Feb 6, 2026 | Branding, Business Development, Content Marketing, John Hellerman, News
“What’s eroding isn’t just coverage — it’s institutional capacity, and that has direct implications for how authority is earned, validated, and sustained.” In a stunning blow to legacy media, The Washington Post announced on February 4, 2026, that it would...
by Amanda Ferrari | Aug 12, 2020 | Amanda Ferrari, Branding, Content Marketing, News, Social Media
A few weeks ago I commented on how TikTok has enjoyed tremendous success in 2020, even throughout the Covid-19 pandemic. However, it seems that ship has sailed… Underscoring the Trump administration’s executive order that bans TikTok (and WeChat) from the...
by Amanda Ferrari | Jun 29, 2020 | Amanda Ferrari, Business Development, Crisis, Law, News
What is with the general public’s newfound obsession with fireworks!? Since Memorial Day, fireworks sales (and fireworks-related noise complaints) have skyrocketed. As the nation tries to crack down on this issue, Boston has enjoyed a nearly 2,000% increase in...
by Amanda Ferrari | Apr 4, 2018 | Crisis, John Hellerman, News, Reputation, Technology
The Associated Press reached out to John Hellerman, and other public relations experts, for tips to suggest Mark Zuckerberg consider when preparing for his potential congressional testimony over Facebook’s recent privacy debacle. John’s insight? ...
by John Hellerman | Feb 9, 2018 | Branding, Content Marketing, John Hellerman, News, Reputation, Uncategorized
Super Bowl advertisements are the most anticipated ads all year. In 2018, they cost $5M per one 30 second spot. That’s a lot of moola, so we wanted to comment on the three that resonated the most (for good or ill): #1. Tide The best advertising investment of...
