by Amanda Ferrari | Sep 22, 2025 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Measurement
“If you’re a small or midsize law firm operating with a lean budget looking to elevate your reputation, enhance your business development efforts, and compete with industry giants, a results-based system like FAME is likely the solution you’ve been waiting for.” If...
by Amanda Ferrari | Sep 8, 2025 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Measurement
Winning firms don’t just land media — they leverage it Too many firms treat media placements like the finish line. The article goes live and then everyone moves on to the next. But in reality, the value of PR isn’t in the placement itself — it’s in what you do with...
by Amanda Ferrari | May 12, 2025 | Branding, Business Development, Content Marketing, John Hellerman, Measurement
“By scoring it, PR stops being vague. It stops being a “nice to have” marketing activity and, with points, becomes a strategic business development tool.” Earned media can transform how lawyers – and other professionals selling their expertise – network and build...
by John Hellerman | Apr 13, 2023 | Branding, Business Development, John Hellerman, Measurement
It is no secret that one of the biggest challenges in public relations is demonstrating the value of earned media, and although it’s not a perfect comparison, ad value equivalency or AVE has commonly been used to assign monetary value to media hits. AVE is...
by Amanda Ferrari | Dec 17, 2018 | Business Development, John Hellerman, Measurement, Reputation, Training
John Hellerman and Beth Cuzzone of Goulston & Storrs co-write an article on the Legal Sales and Services Organization’s (LSSO’s) inaugural “Legal Sales Uncovered” survey. Here is an excerpt from their piece: Results from the first Legal...
by John Hellerman | Sep 5, 2018 | Branding, Business Development, Content Marketing, Measurement, Reputation
Remember those iconic ads from Carlton Cigarettes and Ketel One Vodka that apologized for their advertising? “If you smoke, please try Carlton’s.” And, “Dear Ketel One Drinker, This is an advertisement for the aforementioned product. Sorry.” These ads always...
