by John Hellerman | Apr 8, 2018 | Branding, Business Development, Content Marketing, John Hellerman, Law
OUR DISCUSSIONS Listen here: OUR ARTICLE This article, co-authored by Mary Margaret Gorman, Senior PR and Media Manager of Jones Walker LLP, first appeared in Marketing the Law Firm’s April 2018 issue. We’ve all been there. We’ve all witnessed our...
by Amanda Ferrari | Feb 22, 2018 | Amanda Ferrari, Crisis, John Hellerman, Law, Reputation
Even as Harvey Weinstein became the reluctant – yet undisputedly deserving – posterboy for the recent watershed sexual harassment movement, the majority of accusations have led some to believe these situations are isolated to Hollywood, mass media, Wall Street,...
by John Hellerman | Feb 21, 2018 | Amanda Ferrari, Business Development, Content Marketing, John Hellerman, Law, Measurement, Technology
Initially published in February 2013 by a distinguished group of lawyers and industry executives, Law2023 is a collection of well-informed predictions that sought to provide a roadmap for the changes that would shape the legal field throughout the next decade. The...
by John Hellerman | Feb 14, 2018 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Law
Forbes’ recent video of Binance founder Changpeng “CZ” Zhao came across our radar (via LinkedIn), and was a stark reminder of just how effective video is as a case study, especially when highlighting professionals’ expertise. Firms need to realize that...
by John Hellerman | Feb 13, 2018 | Business Development, Case Study, Content Marketing, John Hellerman, Law, Measurement
In 2017, the Hellerman team was tasked with positioning Nadia de la Houssaye, a partner in Jones Walker’s Business & Commercial Litigation Practice Group and chair of the Healthcare team’s telemedicine section, as a thought leader in the telemedicine market, which...
by John Hellerman | Dec 30, 2017 | Business Development, Content Marketing, John Hellerman, Law
A client had published a rather mundane article on a financial regulatory issue in a rather mundane trade publication. The goal of the article was, of course, to demonstrate expertise on the issue and hope potential clients took note. Few did. So, we devised a plan to...
