by Amanda Ferrari | Feb 22, 2018 | Amanda Ferrari, Crisis, John Hellerman, Law, Reputation
Even as Harvey Weinstein became the reluctant – yet undisputedly deserving – posterboy for the recent watershed sexual harassment movement, the majority of accusations have led some to believe these situations are isolated to Hollywood, mass media, Wall Street,...
by John Hellerman | Feb 21, 2018 | Amanda Ferrari, Business Development, Content Marketing, John Hellerman, Law, Measurement, Technology
Initially published in February 2013 by a distinguished group of lawyers and industry executives, Law2023 is a collection of well-informed predictions that sought to provide a roadmap for the changes that would shape the legal field throughout the next decade. The...
by John Hellerman | Feb 14, 2018 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Law
Forbes’ recent video of Binance founder Changpeng “CZ” Zhao came across our radar (via LinkedIn), and was a stark reminder of just how effective video is as a case study, especially when highlighting professionals’ expertise. Firms need to realize that...
by John Hellerman | Feb 13, 2018 | Business Development, Case Study, Content Marketing, John Hellerman, Law, Measurement
In 2017, the Hellerman team was tasked with positioning Nadia de la Houssaye, a partner in Jones Walker’s Business & Commercial Litigation Practice Group and chair of the Healthcare team’s telemedicine section, as a thought leader in the telemedicine market, which...
by John Hellerman | Dec 30, 2017 | Business Development, Content Marketing, John Hellerman, Law
A client had published a rather mundane article on a financial regulatory issue in a rather mundane trade publication. The goal of the article was, of course, to demonstrate expertise on the issue and hope potential clients took note. Few did. So, we devised a plan to...
by John Hellerman | Jul 10, 2017 | Amanda Ferrari, Business Development, Content Marketing, John Hellerman, Law, Reputation
Just last month, in a beautiful conference room at Wiley Rein (thank you Alina Gorokhovsky), I was fortunate enough to moderate a panel of stellar media talent for a Legal Marketing Association Senior Leaders’ event. The reporters joining me were Politico’s Hadas...
