by John Hellerman | Aug 28, 2023 | Business Development, Disruption, John Hellerman
In today’s complex media landscape, law firms are increasingly aware of the importance of thought leadership in attracting high-value clients and top-tier talent. Traditional metrics, such as advertising equivalency, fall short in accurately assessing the value...
by Amanda Ferrari | Aug 7, 2023 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman
In the fast-paced world of the business of law, where reputations can be built or shattered in an instant, understanding the power of public relations and crisis communications is essential. John Hellerman, a seasoned expert in the field, recently appeared on two...
by Amanda Ferrari | Jul 17, 2023 | Crisis, John Hellerman, Litigation, Reputation
Hellerman Communications Founder and President, John Hellerman, recently co-authored an article for McKnights Senior Living with Michele High, CDP, ADC on “how to mitigate risk and damage in a crisis.” What follows are their 11 main takeaways,...
by John Hellerman | Apr 13, 2023 | Branding, Business Development, John Hellerman, Measurement
It is no secret that one of the biggest challenges in public relations is demonstrating the value of earned media, and although it’s not a perfect comparison, ad value equivalency or AVE has commonly been used to assign monetary value to media hits. AVE is...
by John Hellerman | Nov 22, 2021 | Disruption, John Hellerman, Technology
It’s been roughly three years since we first posted about Lil Miquela, a fabricated, LA-based influencer with 3.1 million followers, who makes an estimated $7,000 per post. It’s coming sooner than we think. Will your firm be first? Since then, a few Asian-based...
by John Hellerman | Nov 15, 2021 | Business Development, Disruption, John Hellerman, Technology
Recently, Henry Kissinger opined in the Wall Street Journal on the future of humanity in a world of AI. It caught my eye for a few reasons, not least of which is my curiosity about what a 98-year-old foreign policy expert would have to say about our technology driven...
