by John Hellerman | Jun 14, 2017 | Branding, Business Development, Case Study, Crisis, John Hellerman, Law
We are flattered to have been recommended, out of the blue, by our brand new friend at Poyner Spruill LLP, Brandi Crouch Hobbs. The message she shared within the Legal Marketers Extraordinaire group on Facebook, and the comments that followed, made our day… month…...
by John Hellerman | Apr 4, 2017 | Business Development, John Hellerman, Law, Reputation
John recently published this article in Marketing the Law Firm. “Getting Busy Lawyers to Market” highlights an exchange from early in his career with Bartlit Beck rainmaker, Fred Bartlit, that John has carried with him ever since. The article reads: Years ago, in the...
by John Hellerman | Jun 9, 2015 | Branding, Business Development, John Hellerman, Reputation
Every time you communicate, you’re making an impression on your audience—about your skill level, your professionalism, and when that audience consists of clients and prospects, your worthiness for more business. In today’s world, virtually all professionals conduct a...
by John Hellerman | Jun 4, 2015 | Branding, Business Development, John Hellerman, Law
Want to be a leader in the legal profession? Well, Law360 has some advice for you. The e-pub just rounded up comments from a number of managing partners on the topic of how junior lawyers can position themselves to become leaders within their firms. This is a subject...
by John Hellerman | May 26, 2015 | Branding, Business Development, Content Marketing, John Hellerman, Technology
Earlier this month we attended BDI’s “Remarkable Trends Across Digital Design” webinar, and speaker Steven Louie of Flightpath had some useful tips for professional firms, especially those considering a website redesign. Steven hit three different topics: layout,...
by John Hellerman | Apr 1, 2015 | Branding, Business Development, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: David Jacobson, a partner in the law firm of Sonnenschein Nath & Rosenthal (SNR), wanted to raise awareness of the firm’s E-Business practice, which he had co-founded. With his firm’s financial backing, David acquired the rights to...
