by Amanda Ferrari | Oct 17, 2017 | Branding, Business Development, Content Marketing, Social Media
“It’s all about voice and believing in our authentic selves.” – Michelle Obama, Former First Lady This is not your typical post-conference write-up. Though we left HubSpot INBOUND 2017 with several tidbits to immediately apply to our practice, there was one general...
by John Hellerman | Jul 10, 2017 | Amanda Ferrari, Business Development, Content Marketing, John Hellerman, Law, Reputation
Just last month, in a beautiful conference room at Wiley Rein (thank you Alina Gorokhovsky), I was fortunate enough to moderate a panel of stellar media talent for a Legal Marketing Association Senior Leaders’ event. The reporters joining me were Politico’s Hadas...
by John Hellerman | Jun 14, 2017 | Branding, Business Development, Case Study, Crisis, John Hellerman, Law
We are flattered to have been recommended, out of the blue, by our brand new friend at Poyner Spruill LLP, Brandi Crouch Hobbs. The message she shared within the Legal Marketers Extraordinaire group on Facebook, and the comments that followed, made our day… month…...
by John Hellerman | Apr 4, 2017 | Business Development, John Hellerman, Law, Reputation
John recently published this article in Marketing the Law Firm. “Getting Busy Lawyers to Market” highlights an exchange from early in his career with Bartlit Beck rainmaker, Fred Bartlit, that John has carried with him ever since. The article reads: Years ago, in the...
by John Hellerman | Jun 9, 2015 | Branding, Business Development, John Hellerman, Reputation
Every time you communicate, you’re making an impression on your audience—about your skill level, your professionalism, and when that audience consists of clients and prospects, your worthiness for more business. In today’s world, virtually all professionals conduct a...
by John Hellerman | Jun 4, 2015 | Branding, Business Development, John Hellerman, Law
Want to be a leader in the legal profession? Well, Law360 has some advice for you. The e-pub just rounded up comments from a number of managing partners on the topic of how junior lawyers can position themselves to become leaders within their firms. This is a subject...
