by Amanda Ferrari | Dec 17, 2018 | Business Development, John Hellerman, Measurement, Reputation, Training
John Hellerman and Beth Cuzzone of Goulston & Storrs co-write an article on the Legal Sales and Services Organization’s (LSSO’s) inaugural “Legal Sales Uncovered” survey. Here is an excerpt from their piece: Results from the first Legal...
by Amanda Ferrari | Sep 20, 2018 | Amanda Ferrari, Branding, Business Development, John Hellerman, Reputation
The Hellerman team recently sponsored Ragan Communications’ Executive Communications conference, which took place at The National Union Building in Washington, DC on September 14. The sold out event featured our very own John Hellerman, and experts from Edelman,...
by John Hellerman | Sep 5, 2018 | Branding, Business Development, Content Marketing, Measurement, Reputation
Remember those iconic ads from Carlton Cigarettes and Ketel One Vodka that apologized for their advertising? “If you smoke, please try Carlton’s.” And, “Dear Ketel One Drinker, This is an advertisement for the aforementioned product. Sorry.” These ads always...
by Amanda Ferrari | Apr 20, 2018 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Law
It has been one week post-the Legal Marketing Association (LMA) Annual Conference, and the Hellerman team is still processing all of the information presented at the jam-packed sessions. The conference started on the most positive note, with a keynote from Catherine...
by John Hellerman | Apr 8, 2018 | Branding, Business Development, Content Marketing, John Hellerman, Law
OUR DISCUSSIONS Listen here: OUR ARTICLE This article, co-authored by Mary Margaret Gorman, Senior PR and Media Manager of Jones Walker LLP, first appeared in Marketing the Law Firm’s April 2018 issue. We’ve all been there. We’ve all witnessed our...
by John Hellerman | Feb 21, 2018 | Amanda Ferrari, Business Development, Content Marketing, John Hellerman, Law, Measurement, Technology
Initially published in February 2013 by a distinguished group of lawyers and industry executives, Law2023 is a collection of well-informed predictions that sought to provide a roadmap for the changes that would shape the legal field throughout the next decade. The...
