by John Hellerman | Apr 13, 2023 | Branding, Business Development, John Hellerman, Measurement
It is no secret that one of the biggest challenges in public relations is demonstrating the value of earned media, and although it’s not a perfect comparison, ad value equivalency or AVE has commonly been used to assign monetary value to media hits. AVE is...
by John Hellerman | Nov 15, 2021 | Business Development, Disruption, John Hellerman, Technology
Recently, Henry Kissinger opined in the Wall Street Journal on the future of humanity in a world of AI. It caught my eye for a few reasons, not least of which is my curiosity about what a 98-year-old foreign policy expert would have to say about our technology driven...
by John Hellerman | Nov 8, 2021 | Awards & Rankings, Business Development, John Hellerman
The new 2022 US News & World Report and Best Lawyers ranking is now out. God bless Best Lawyers for a business model that requires participants to recommend future participants. It’s a perpetual moneymaker, and I wish I owned it. It’s not special because...
by Amanda Ferrari | Apr 14, 2021 | Business Development, Content Marketing, John Hellerman, Law, Reputation
Many firms are vying for Mansfield Rule certification. In a Law360 article published on April 13, 2021, John Hellerman examines how thought leadership can unlock the door for firms’ diversity, equity and inclusion programs. Some important excerpts from the...
by Amanda Ferrari | Jul 27, 2020 | Amanda Ferrari, Business Development, Content Marketing
Just last week, I was commenting on how I was looking forward to the summer. But, just like that(!) the conversation has shifted to “back to school.” With President Trump confirming that the COVID-19 pandemic “will get worse before it gets better,” many of us are...
by Amanda Ferrari | Jun 29, 2020 | Amanda Ferrari, Business Development, Crisis, Law, News
What is with the general public’s newfound obsession with fireworks!? Since Memorial Day, fireworks sales (and fireworks-related noise complaints) have skyrocketed. As the nation tries to crack down on this issue, Boston has enjoyed a nearly 2,000% increase in...
