by John Hellerman | Aug 28, 2023 | Business Development, Disruption, John Hellerman
In today’s complex media landscape, law firms are increasingly aware of the importance of thought leadership in attracting high-value clients and top-tier talent. Traditional metrics, such as advertising equivalency, fall short in accurately assessing the value...
by Amanda Ferrari | Aug 7, 2023 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman
In the fast-paced world of the business of law, where reputations can be built or shattered in an instant, understanding the power of public relations and crisis communications is essential. John Hellerman, a seasoned expert in the field, recently appeared on two...
by Amanda Ferrari | May 18, 2023 | Amanda Ferrari, Branding, Business Development, Content Marketing
The Legal Marketing Association Annual Conference, which took place in Hollywood, Florida from April 24th through April 26th, always gets a ton of buzz. To keep that alive a little bit longer, we sat down with first-time attendee, Jones Walker’s Public Relations and...
by John Hellerman | Apr 13, 2023 | Branding, Business Development, John Hellerman, Measurement
It is no secret that one of the biggest challenges in public relations is demonstrating the value of earned media, and although it’s not a perfect comparison, ad value equivalency or AVE has commonly been used to assign monetary value to media hits. AVE is...
by John Hellerman | Nov 15, 2021 | Business Development, Disruption, John Hellerman, Technology
Recently, Henry Kissinger opined in the Wall Street Journal on the future of humanity in a world of AI. It caught my eye for a few reasons, not least of which is my curiosity about what a 98-year-old foreign policy expert would have to say about our technology driven...
by John Hellerman | Nov 8, 2021 | Awards & Rankings, Business Development, John Hellerman
The new 2022 US News & World Report and Best Lawyers ranking is now out. God bless Best Lawyers for a business model that requires participants to recommend future participants. It’s a perpetual moneymaker, and I wish I owned it. It’s not special because...
