by Amanda Ferrari | Oct 9, 2023 | Business Development, Disruption, John Hellerman
FAME = A New Success-Based Approach to Engaging PR Beginning at minute 27:47 of this Small Business Digest podcast episode, John Hellerman, the principal of Hellerman Communications, shares his unique approach to public relations and the importance of thought...
by John Hellerman | Sep 18, 2023 | Business Development, Disruption, John Hellerman
FAME = A New Success-Based Approach to Engaging PR Beginning at minute 27:47 of this Small Business Digest podcast episode, John Hellerman, the principal of Hellerman Communications, shares his unique approach to public relations and the importance of thought...
by John Hellerman | Aug 28, 2023 | Business Development, Disruption, John Hellerman
In today’s complex media landscape, law firms are increasingly aware of the importance of thought leadership in attracting high-value clients and top-tier talent. Traditional metrics, such as advertising equivalency, fall short in accurately assessing the value...
by Amanda Ferrari | Aug 7, 2023 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman
In the fast-paced world of the business of law, where reputations can be built or shattered in an instant, understanding the power of public relations and crisis communications is essential. John Hellerman, a seasoned expert in the field, recently appeared on two...
by Amanda Ferrari | May 18, 2023 | Amanda Ferrari, Branding, Business Development, Content Marketing
The Legal Marketing Association Annual Conference, which took place in Hollywood, Florida from April 24th through April 26th, always gets a ton of buzz. To keep that alive a little bit longer, we sat down with first-time attendee, Jones Walker’s Public Relations and...
by John Hellerman | Apr 13, 2023 | Branding, Business Development, John Hellerman, Measurement
It is no secret that one of the biggest challenges in public relations is demonstrating the value of earned media, and although it’s not a perfect comparison, ad value equivalency or AVE has commonly been used to assign monetary value to media hits. AVE is...
