by Amanda Ferrari | Oct 17, 2017 | Branding, Business Development, Content Marketing, Social Media
“It’s all about voice and believing in our authentic selves.” – Michelle Obama, Former First Lady This is not your typical post-conference write-up. Though we left HubSpot INBOUND 2017 with several tidbits to immediately apply to our practice, there was one general...
by John Hellerman | Jun 14, 2017 | Branding, Business Development, Case Study, Crisis, John Hellerman, Law
We are flattered to have been recommended, out of the blue, by our brand new friend at Poyner Spruill LLP, Brandi Crouch Hobbs. The message she shared within the Legal Marketers Extraordinaire group on Facebook, and the comments that followed, made our day… month…...
by John Hellerman | Jun 2, 2017 | Branding, Crisis, John Hellerman, News, Reputation
Kathy Griffin is a D-list celebrity for a reason — primarily because she isn’t very funny. But her press conference today to blame her self-inflicted wounds on Trump (her victim) and old white men was the funniest piece of performance art I’ve ever seen. You could say...
by John Hellerman | Jun 9, 2015 | Branding, Business Development, John Hellerman, Reputation
Every time you communicate, you’re making an impression on your audience—about your skill level, your professionalism, and when that audience consists of clients and prospects, your worthiness for more business. In today’s world, virtually all professionals conduct a...
by John Hellerman | Jun 4, 2015 | Branding, Business Development, John Hellerman, Law
Want to be a leader in the legal profession? Well, Law360 has some advice for you. The e-pub just rounded up comments from a number of managing partners on the topic of how junior lawyers can position themselves to become leaders within their firms. This is a subject...
by John Hellerman | May 26, 2015 | Branding, Business Development, Content Marketing, John Hellerman, Technology
Earlier this month we attended BDI’s “Remarkable Trends Across Digital Design” webinar, and speaker Steven Louie of Flightpath had some useful tips for professional firms, especially those considering a website redesign. Steven hit three different topics: layout,...
