by Amanda Ferrari | Apr 30, 2019 | Amanda Ferrari, Branding, Business Development, Disruption, John Hellerman, Law
The 2019 Legal Marketing Association conference focused more on the future of the legal industry than in past years. Perhaps because general counsels buying process has changed, artificial intelligence (AI) has solidified its role, or the #MeToo movement and renewed...
by John Hellerman | Dec 21, 2018 | Branding, Content Marketing, Disruption, John Hellerman
The Wall Street Journal recently reported on the rise of Lil Miquela, a major fashion icon and influencer who can be seen eating at high-end restaurants, buying top clothing brands, and singing from her newly released singles. With all her comings and goings, it is...
by Amanda Ferrari | Sep 20, 2018 | Amanda Ferrari, Branding, Business Development, John Hellerman, Reputation
The Hellerman team recently sponsored Ragan Communications’ Executive Communications conference, which took place at The National Union Building in Washington, DC on September 14. The sold out event featured our very own John Hellerman, and experts from Edelman,...
by John Hellerman | Sep 5, 2018 | Branding, Business Development, Content Marketing, Measurement, Reputation
Remember those iconic ads from Carlton Cigarettes and Ketel One Vodka that apologized for their advertising? “If you smoke, please try Carlton’s.” And, “Dear Ketel One Drinker, This is an advertisement for the aforementioned product. Sorry.” These ads always...
by Amanda Ferrari | Apr 20, 2018 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Law
It has been one week post-the Legal Marketing Association (LMA) Annual Conference, and the Hellerman team is still processing all of the information presented at the jam-packed sessions. The conference started on the most positive note, with a keynote from Catherine...
by John Hellerman | Apr 11, 2018 | Branding, Crisis, John Hellerman, Reputation, Social Media, Technology
Mark Zuckerberg finished his second day of voluntary testimony in front of Congress today. Earlier this week, I was interviewed by the Associated Press about what he should do to prepare, and it appears he was given similar counsel and followed it. A few things about...
