by John Hellerman | Sep 5, 2018 | Branding, Business Development, Content Marketing, Measurement, Reputation
Remember those iconic ads from Carlton Cigarettes and Ketel One Vodka that apologized for their advertising? “If you smoke, please try Carlton’s.” And, “Dear Ketel One Drinker, This is an advertisement for the aforementioned product. Sorry.” These ads always...
by Amanda Ferrari | Apr 20, 2018 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Law
It has been one week post-the Legal Marketing Association (LMA) Annual Conference, and the Hellerman team is still processing all of the information presented at the jam-packed sessions. The conference started on the most positive note, with a keynote from Catherine...
by John Hellerman | Apr 11, 2018 | Branding, Crisis, John Hellerman, Reputation, Social Media, Technology
Mark Zuckerberg finished his second day of voluntary testimony in front of Congress today. Earlier this week, I was interviewed by the Associated Press about what he should do to prepare, and it appears he was given similar counsel and followed it. A few things about...
by John Hellerman | Apr 8, 2018 | Branding, Business Development, Content Marketing, John Hellerman, Law
OUR DISCUSSIONS Listen here: OUR ARTICLE This article, co-authored by Mary Margaret Gorman, Senior PR and Media Manager of Jones Walker LLP, first appeared in Marketing the Law Firm’s April 2018 issue. We’ve all been there. We’ve all witnessed our...
by John Hellerman | Feb 14, 2018 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Law
Forbes’ recent video of Binance founder Changpeng “CZ” Zhao came across our radar (via LinkedIn), and was a stark reminder of just how effective video is as a case study, especially when highlighting professionals’ expertise. Firms need to realize that...
by John Hellerman | Feb 9, 2018 | Branding, Content Marketing, John Hellerman, News, Reputation, Uncategorized
Super Bowl advertisements are the most anticipated ads all year. In 2018, they cost $5M per one 30 second spot. That’s a lot of moola, so we wanted to comment on the three that resonated the most (for good or ill): #1. Tide The best advertising investment of...
