by John Hellerman | Nov 13, 2023 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman
The legal industry is abuzz with the recent news of Milbank’s bold move to increase associate salaries, setting off a domino effect among its largest and most prestigious competitors. While this salary race is a headline-grabber, for most firms it’s worth...
by Amanda Ferrari | Aug 7, 2023 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman
In the fast-paced world of the business of law, where reputations can be built or shattered in an instant, understanding the power of public relations and crisis communications is essential. John Hellerman, a seasoned expert in the field, recently appeared on two...
by Amanda Ferrari | May 18, 2023 | Amanda Ferrari, Branding, Business Development, Content Marketing
The Legal Marketing Association Annual Conference, which took place in Hollywood, Florida from April 24th through April 26th, always gets a ton of buzz. To keep that alive a little bit longer, we sat down with first-time attendee, Jones Walker’s Public Relations and...
by John Hellerman | Apr 13, 2023 | Branding, Business Development, John Hellerman, Measurement
It is no secret that one of the biggest challenges in public relations is demonstrating the value of earned media, and although it’s not a perfect comparison, ad value equivalency or AVE has commonly been used to assign monetary value to media hits. AVE is...
by Amanda Ferrari | Aug 28, 2020 | Amanda Ferrari, Branding, Content Marketing
I dread the end of Summer, so when Starbucks launched their pumpkin-spiced products earlier than ever before (August 25 in 2020 versus August 27 in 2019), it came as an unwelcome surprise. Yet, per usual, the #PSL-hype has hit the ground running and Fall fanatics are...
by Amanda Ferrari | Aug 12, 2020 | Amanda Ferrari, Branding, Content Marketing, News, Social Media
A few weeks ago I commented on how TikTok has enjoyed tremendous success in 2020, even throughout the Covid-19 pandemic. However, it seems that ship has sailed… Underscoring the Trump administration’s executive order that bans TikTok (and WeChat) from the...
