by John Hellerman | Apr 13, 2023 | Branding, Business Development, John Hellerman, Measurement
It is no secret that one of the biggest challenges in public relations is demonstrating the value of earned media, and although it’s not a perfect comparison, ad value equivalency or AVE has commonly been used to assign monetary value to media hits. AVE is...
by Amanda Ferrari | Aug 28, 2020 | Amanda Ferrari, Branding, Content Marketing
I dread the end of Summer, so when Starbucks launched their pumpkin-spiced products earlier than ever before (August 25 in 2020 versus August 27 in 2019), it came as an unwelcome surprise. Yet, per usual, the #PSL-hype has hit the ground running and Fall fanatics are...
by Amanda Ferrari | Aug 12, 2020 | Amanda Ferrari, Branding, Content Marketing, News, Social Media
A few weeks ago I commented on how TikTok has enjoyed tremendous success in 2020, even throughout the Covid-19 pandemic. However, it seems that ship has sailed… Underscoring the Trump administration’s executive order that bans TikTok (and WeChat) from the...
by Amanda Ferrari | Jul 20, 2020 | Amanda Ferrari, Branding, Crisis
When the coronavirus pandemic struck our nation – with mandated quarantines in March – I (like most people) looked forward to sweet summertime as a sigh of relief. However, this is not the case. Here in Ohio, in my county specifically, we are on the verge...
by Amanda Ferrari | May 26, 2020 | Amanda Ferrari, Branding, Business Development, Content Marketing, Crisis
With states opening back up and the general public sick and tired of hearing about COVID-19, it was only a matter of time before citizens rushed to congregate. Perpetuating this return to social gathering? Memorial Day Weekend. Leading up to MDW, coronavirus cases...
by Amanda Ferrari | May 18, 2020 | Amanda Ferrari, Branding, Content Marketing, Crisis
As certain states begin to open back up, we brace ourselves for a second wave of coronavirus infections. Knowing that the Covid-19 pandemic is going to last beyond the discovery of a vaccination and have a devastating impact on the economy for years to come (dark, I...
