by Amanda Ferrari | May 2, 2024 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman
The Legal Marketing Association’s 2024 Annual Conference brought together professionals from across the globe to discuss pivotal industry topics and emerging trends. In attendance was Howard & Howard PR and Communications Coordinator Kady Volmering. In our second...
by John Hellerman | Dec 18, 2023 | Amanda Ferrari, Branding, Business Development, Disruption, John Hellerman, Technology
“With billions pouring into legal tech, 2024 will be the year everything changed, and it’ll be unlike anything we’ve ever seen.” For legal marketing, 2023 was a tough year. We lost too many industry trailblazers. The passing of Richard Levick, Burkey Belser, and...
by John Hellerman | Nov 13, 2023 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman
The legal industry is abuzz with the recent news of Milbank’s bold move to increase associate salaries, setting off a domino effect among its largest and most prestigious competitors. While this salary race is a headline-grabber, for most firms it’s worth...
by Amanda Ferrari | Aug 7, 2023 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman
In the fast-paced world of the business of law, where reputations can be built or shattered in an instant, understanding the power of public relations and crisis communications is essential. John Hellerman, a seasoned expert in the field, recently appeared on two...
by Amanda Ferrari | May 18, 2023 | Amanda Ferrari, Branding, Business Development, Content Marketing
The Legal Marketing Association Annual Conference, which took place in Hollywood, Florida from April 24th through April 26th, always gets a ton of buzz. To keep that alive a little bit longer, we sat down with first-time attendee, Jones Walker’s Public Relations and...
by Amanda Ferrari | Aug 28, 2020 | Amanda Ferrari, Branding, Content Marketing
I dread the end of Summer, so when Starbucks launched their pumpkin-spiced products earlier than ever before (August 25 in 2020 versus August 27 in 2019), it came as an unwelcome surprise. Yet, per usual, the #PSL-hype has hit the ground running and Fall fanatics are...
